ATTENTION SHADOWHUNTERS!! Very exciting news has been released about City of Ashes production today by The Hollywood Reporter!
CITY OF ASHES IS SET TI RESTART PRODUCTION IN 2014!!
Read what Martin Moszkowicz of Constantin Films had to say to The Hollywood Reporter:
“But Martin Moszkowicz, Constantin Film’s head of film and TV, said Clare’s massive fan base has responded positively to the adaptation and that Constantin is determined to continue the franchise.
“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It’s been overwhelmingly positive, in contrast to some other YA titles.”
Moszkowicz said international returns for City of Bones means the first film’s worldwide take is now close to $100 million but admits box office revenue was below Constantin’s forecasts.
“We are analyzing what we did wrong with the first film, particularly with the positioning and marketing, and what changes we have to make. We are working with a great group of people to reposition the franchise (for City of Ashes).”
Moszkowicz suggested one reason for City of Bones’ misfire may have been a marketing campaign that was too narrowly focused on teenage fans, to the detriment of Clare’s twenty- and thirtysomething readers.
“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment.”